Dyson Cinetic
A modern store with active displays and demonstrations.
Taking a more hands-on approach, Dyson wanted a pop-up store that allowed customers to watch the product in action and be able to see them unboxed before purchasing.
Re-inventing retail.
We manufactured and installed this fantastic retail experience for Dyson in Westfield Shopping Centre, West London. A twelve-strong team worked throughout the night to install the complex display, finishing by 9am ready for opening.
The whole stand was completely custom-made and featured a Cinetic experience walkway. As visitors walked through, the floor vibrated and jets of aim shot at them through the walls, mimicking the technology in the new vacuum cleaner. We developed the technology side to achieve this, as well as the typical joinery, walls, floors etc.
Needless to say after working through the night to install this, Dyson was thrilled with the finished results.